The basics of Korean skincare
If you’re into skincare, you’ve likely come across Korean beauty (dubbed K-beauty for short). If not, K-beauty has likely made its way into your beauty routine if you use sheet masks, essences, or BB creams to name a few! Many Korean products are lauded as cult favourites within beauty communities, especially among beauty bloggers and YouTubers. It’s no secret that K-beauty is making waves across the world, but why? Are Korean products really that much better than the rest? We’re diving into the world of Korean cosmetics and debunking why K-Beauty has become so popular!
Non-stop Innovation & advanced technology
The Korean culture has very strict standards for beauty, with the ultimate goal being “flawless skin”. Though flawless skin is everyone’s goal, the difference is that Koreans understand what is needed to actually achieve it. This is part of what makes K-beauty so popular - to the rest of the world, it appears that the Koreans have discovered the skincare secret. They are extremely knowledgeable about different cosmetic ingredients and product types. Korean brands are constantly looking for a new and better take on current skincare trends. As a result, cosmetics companies have been pushing to create more innovative and advanced formulas to satisfy these high standards. In fact, items such as BB creams, sheet masks, acne patches, and under-eye masks all started in Korea. K-beauty has always been one step ahead of the rest of the world when it comes to cosmetics. One of the newer Korean products that has taken the world by storm is the Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment, which has been a game-changer for people who experience redness. It is technically a sunscreen with SPF 30 that you apply with a green-tinted after your moisturizer and voila, your redness is gone and your face looks as if you just applied a light layer of foundation! Mind. Blown.
Another plus of K-beauty is their skin-friendly compositions that are formulated with natural ingredients. Lots of the natural ingredients utilized are not commonly found in other parts of the world! Things such as bee venom, snail mucin, rice water, green tea toners, and ginseng creams are all staples in Korea. Sensitive skin is also very common, which is why Korean brands have been focusing on creating hypoallergenic, fragrance-free, and naturally derived formulas that are safe for all skin types. Snail mucus is a popular ingredient in Korean products and is said to have tons of benefits. The mucus is said to help with hyperpigmentation and scarring while deeply moisturizing the skin. The usage of uncommon yet beneficial ingredients like this is part of what makes K-beauty so enticing to the world. If snail mucus sounds like the ingredient you’ve been missing, check out the Advanced Snail 96 Mucin Power Essence by COSRX to provide that extra boost of moisture!
Ever walk into Sephora and find that perfect skincare product, then check the price tag and gasp? Same. Korean skincare products have shown the world that you can buy quality products without burning a hole in your pockets. You can enjoy the benefits of a range of products without having to spend a ton of money. In Western culture, people have often have a misconception that cheap products are also poor in quality, but with K-beauty, this is simply not the case. Thanks to the competitive market, you can enjoy the amazing benefits of skincare on a budget without ever sacrificing quality. Proper skincare is not seen as a luxury in Korea but as standard practice. Take a look at these two toners. The Fresh Rose & Hyaluronic Acid Deep Hydration Toner is $59 (no shade to Fresh, we love that toner) retails for $60 for the full size! But, you can find a very similar toner for half the price from a K-beauty brand, Sioris, called Falling Into The Rose Mist for just $30!
All about prevention
Koreans tend to focus on prevention and getting to the root of skin problems rather than treating it when needed. Starting at a young age, Koreans are taught the importance of skincare and the process to ensure their skin is always healthy. As they grow up, proper skincare becomes second nature. It’s not uncommon for some people to start using anti-aging creams in their 20s instead of waiting until the wrinkles appear. Realistically, why wait for acne and wrinkles to occur when we can prevent them in the first place? It's a fantastic ideology! This is in contrast to Western culture, which has historically focused more on quickly fixing the problem once it arises. One of the main secrets to prevention is lots of hydration! When skin is hydrated, it’s soft to the touch and plump, making fine lines and wrinkles much less noticeable. If you’re looking to add more moisture into your routine, consider adding in a sleeping mask, like this Dermide Cica Barrier Sleeping Pack from Purito!
The quintessential 10-step K-beauty routine is a little overwhelming. The good news is that you don’t need to use every step to see great results. The range of options available gives you the choice to pick and choose products depending on your skin's needs. Think of it this way - there are 10 different purposed products that you can use and choose as many as you need to make your own custom routine. Plus, there is a huge assortment of products available, from oil-based to water-based, masks, treatments, and everything in between! Anyone can find a product that fits their skin whether it’s a young girl or a middle-aged man.